Six Meckatzer mecki‑mix beer bottles on a wet black surface with reflections; one bottle lying in the foreground.


Meckatzer - Mecki Mix

A product with character deserves a design that convinces.
For the Meckatzer Mecki‑Mix, we finalized the labels and developed a visual identity in the form of a campaign.

Brown Meckatzer mecki‑mix bottle with condensation, isolated on white background with side shadow.

Design with substance

The neck and body label was finalized by us, while the back label and crown cap were designed from scratch. Every detail was crafted with the utmost precision to authentically reflect Meckatzer’s brand values. But a strong brand needs more than just good design – it must be an experience.

Key visuals

To achieve this, we developed 12 key visuals that showcase the Mecki‑Mix perfectly – from classic, static motifs to a dynamic key visual that brings the brand to life.
These are complemented by attention-grabbing ads that promote the product in a targeted way.

  • Two people posing with Meckatzer mecki‑mix against a retro‑colored background, text “Comeback des Kult‑Geschmacks.” at the top.

  • Group of young people on a picnic blanket with Meckatzer mecki‑mix, text “Comeback des Kult‑Geschmacks.” in the background.

  • Retro visual featuring a person on the phone with Meckatzer mecki‑mix, text “Comeback des Kult‑Geschmacks.” against a colorful background.
  • Retro advertisement featuring a person and two Meckatzer mecki‑mix beer bottles, text “Comeback des Kult‑Geschmacks.” on a colorful background.

  • Retro scene with a person at an old computer giving a thumbs up and holding Meckatzer mecki‑mix; text “Comeback des Kult‑Geschmacks.” in the background.
  • Retro scene with a person at an old computer holding Meckatzer mecki‑mix, text “Comeback des Kult‑Geschmacks.” in the background.

  • Two people clinking Meckatzer mecki‑mix bottles, retro setting with armchairs and colorful background, text “Comeback des Kult‑Geschmacks.” at the top.
  • Personne allongée détendue sur une couverture tenant un Meckatzer mecki‑mix, texte « Comeback des Kult‑Geschmacks. » en arrière‑plan.
  • Group of young people looking at a smartphone together, Meckatzer mecki‑mix visible, text “Comeback des Kult‑Geschmacks.” at the top.
  • Smiling young person lying on a blanket holding Meckatzer mecki‑mix, text “Comeback des Kult‑Geschmacks.” in the background.

  • Three people sitting relaxed on a sofa with Meckatzer mecki‑mix, text “Comeback des Kult‑Geschmacks.” in the background.

  • Smiling person holding Meckatzer mecki‑mix, retro‑colored background with the text “Comeback des Kult‑Geschmacks.”.
Bottle of dark Spezi drink with label "Meckrazer meckmi-mik" and red cap next to black sock with drink motif, orange sock, and black bag with patches on black background.

To round off the brand appearance, we designed high-quality merchandise items – embroidered T-shirts and socks.

The result? A cohesive overall package that unites design, brand communication, and product presentation – modern, powerful, and distinctive.

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